NEW ON THE TEAMHugo, F&B Manager

Hire your first digital employee today.

Felix answers calls, chats, emails and WhatsApp in more than 30 languages and books directly in your hotel system. Stella covers the night shift. Hugo sells snacks and drinks and shows the restaurants around your hotel.

No credit card, no setup.

GDPR-compliantEU hostingConnected to Mews, Apaleo, protel and Cloudbeds
app.hostupp.ai
Conversation · UppSide Hotel BerlinAI assistant
LIVE TEST

Try him before you hire him.

Ask the hard questions. Felix is answering right now.

THINGS TO TRY
REFERENCE CUSTOMER

One of our reference hotels: JustStay Hotels & Apartments.

296 rooms · six properties · no front desk · digital position “Justin” live since June 2026

Try it live on juststay.de
FROM LIVE OPERATION

Counted, not promised.

Real, exemplary numbers from the live operation of one of our digital employees. Felix simply does not get tired.

7,700TOTAL CONVERSATIONS HANDLEDacross all channels, since launchAS OF 03 Nov 2026
117BOOKINGS CREATEDdirectly in the hotel system, no callbackAS OF 03 Nov 2026
23LANGUAGES IN LIVE OPERATIONactually answered, not just possibleAS OF 03 Nov 2026
THE PROBLEM

Your front desk clocks out.
Your guests don't.

SAMPLE FIGURE
1 in 2CALLS AFTER 6 PM GOES UNANSWERED

And with it, the booking it would have brought.

INDUSTRY STANDARD
15 to 25%OTA COMMISSION ON EVERY BOOKING

Because at night, guests book wherever someone answers.

STEPSTONE 2026 + EMPLOYER CONTRIBUTIONS
~€40,000GUEST RELATIONS MANAGER PER YEAR

For one shift a day. At night, nobody answers anyway.

DESTATIS 2025
78.6mOVERNIGHT STAYS IN GERMAN GARNI HOTELS, 2025

Breakfast at most. Guests who get hungry in the evening are on their own.

THE PROBLEM

Your front desk clocks out.
Your guests don't.

SAMPLE FIGURE
1 in 2CALLS AFTER 6 PM GOES UNANSWERED

And with it, the booking it would have brought.

INDUSTRY STANDARD
15 to 25%OTA COMMISSION ON EVERY BOOKING

Because at night, guests book wherever someone answers.

STEPSTONE 2026 + EMPLOYER CONTRIBUTIONS
~€40,000GUEST RELATIONS MANAGER PER YEAR

For one shift a day. At night, nobody answers anyway.

DESTATIS 2025
78.6mOVERNIGHT STAYS IN GERMAN GARNI HOTELS, 2025

Breakfast at most. Guests who get hungry in the evening are on their own.

THE TEAM

Four positions, none of them hard to fill.

No job ad, no onboarding marathon. You hire, we set up.

FelixGuest Relations Manager
AI assistant
SHIFT
around the clock, 24/7
CHANNELS
Phone, web chat, WhatsApp, email
HOTEL SYSTEM
creates bookings directly
LANGUAGES
more than 30
from €625Regular price €975per monthView job profile
€2,675 less per monthcompared with a full-time front desk employee (around €3,300 a month)See the math
StellaNight Concierge
AI assistant
SHIFT
on the phone, 10 pm to 8 am
HOW SHE WORKS
documents everything, hands over in the morning
ACCESS
deliberately no write access
REPORT
handover report every morning
from €300Regular price €475per monthView job profile
€2,400 less per monthcompared with a full-time night-shift employee (around €2,700 a month)See the math
HugoF&B Manager
New
SHIFT
around the clock, in the lobby and rooms
TOOLS
Self-service kiosk and FoodApp
PAYMENT
Card, Apple Pay, Google Pay
START
by arrangement
from €79per month, plus setupView job profile
See termsKiosk and FoodApp can be booked separately and combined with Felix or Stella.
Your positionfully configurable
TASKS
whatever you need, e.g. spa, conferences, groups
CHANNELS
your choice
PERMISSIONS
you define what is allowed
START
on request
tailored pricingDescribe your position
Work out your own savingRoom count, call volume, OTA share: the calculator works with your numbers.

Introductory prices for contracts signed by 31/03/2027, valid for the agreed term. The regular list price applies afterwards.

HUGO ON DUTY

11:40 pm. The front desk is closed. The Honest Bar isn't.

Try it yourself: buy a snack at the kiosk and check the FoodApp to see who still delivers. An example from our demo hotel UppSide.

  • Card, Apple Pay, Google Pay
  • every sale TSE-signed
  • 6 languages
  • order directly with the restaurant
Meet Hugo

Example from our demo hotel UppSide. Products, prices and restaurants are made up.

In the lobby · Kiosk
WelcomeSnacks & drinks around the clockTap your language
Card, Apple Pay or Google Pay

Tap a language.

In the room · FoodApp
23:46
Hungry?The restaurants around the hotel. Scan the code to see who still delivers.

Scan the QR code in the room.

A NIGHT WITH FELIX

This is how your new employee works.

02:13A call, in the middle of the nightFelix picks up after the first ring.
02:13An answer in DutchThe guest speaks, Felix recognizes the language.
02:14Live availability from the hotel systemReal rooms, real rates, no callback needed.
02:16Booking and payment linkCreated right in the system, paid securely.
08:00Handover reportIn two minutes, your team reads what happened overnight.
SAME GUEST MESSAGE, TWO OUTCOMES
TYPICAL CHATBOT
FELIX · AI ASSISTANT

HostUpp is not a chatbot. It is an employee.

CONTROL

You stay in charge.

Approval gateFelix does not just execute critical actions. He submits them for your approval and waits.
Everything documentedEvery conversation, every booking, every decision is on record. Nothing happens out of sight.
Tiered permissionsFelix can book, Stella deliberately cannot. You decide per position what is allowed.
Emergency stopOne switch, effective immediately. All channels route back to your team.
GoodwillApproved

Complimentary late check-out for room 204

Change bookingApproval needed

Rebooking to Family Room · arrival 17 Aug · 3 nights · €387

AI assistant · Felixfor: Maria Schulz03:12
Felix is waiting for you.
THE PORTAL

Your whole team at a glance.

Every conversation, every booking, every approval, live in your portal.

UppSide Hotel BerlinSearchJS
+49 30 23125 174LIVEPhone · On a callAI assistantFelix is speaking Dutch0:00

Overview

Today Felix and Stella handled 14 calls, created 6 tasks and made 3 bookings.

Calls handled
14
yesterday 11
Bookings
3
 
Tasks created
6
 
Resolved without your input
87%
20 of 23 cases

Needs your decision

2All tasks →
Approval

Create new reservation

Anna Weber · 18 to 21 Aug · Double Room

€267

14:12 · Felix

Approval

Cancel reservation

Booking A1B2C3D4 · Guest reported sick

13:47 · Felix

Swipe to explore

87CONVERSATIONS TODAY
+49 30 23125 174On a call0:47
KI-AssistentFelix is speaking Dutch
PhoneWeb chatWhatsAppEmailSMS

Not another system you have to maintain. One look in the morning is enough.

No credit card, no setup.

WORKED EXAMPLE

What a 60-room hotel gains.

Calculated, not measured: a hotel with 60 rooms, 72% occupancy, a €110 room rate and a front desk staffed 14 hours a day. Every assumption behind it is laid open in the calculator and can be set to your own hotel.

1.9 hOF ENQUIRIES A DAY57 hours a month your team no longer has to handle itself. That is 43 % of a full-time role.CALCULATED
70 hA WEEK WITH NOBODY THERE14 hours of front desk a day cover 58% of the week. The digital role takes the rest.CALCULATED
≈ €2,100A MONTH, COUNTED HARDStaff time plus saved commission, before a single additional booking.CALCULATED
Run the numbers for your hotel
PLUGGED INTO YOUR HOTEL

Connected to your hotel system.

Felix works directly in your PMS. No duplicate data entry, no Excel lists.

Don't see your system? Talk to us
ONBOARDING IN 3 STEPS
01ConnectYour hotel system is connected in minutes, via a secure authorisation.
02TrainFelix gets to know your hotel: rooms, rates, breakfast hours, your tone of voice.
03DeployFirst shadowing in a trial run, then he takes over. You can watch at any time.
SECURITY & PRIVACY

Four sentences you can show your data protection officer.

Data storage and hosting in the EU, in Frankfurt.

Sensitive guest data is stored encrypted, with a separate key for each hotel.

You remain the controller, and we act as your processor under a data processing agreement.

Your guests always know they are talking to an AI assistant.

PRICING

Do the quick math.

cycles automatically, tap to hold
FULL-TIME FRONT DESK EMPLOYEE€25per productive hour, approx. 1,600 a year
FELIX · GUEST RELATIONS MANAGERKI-Assistent€0.86Regular price €1.34per hour of availability, 24/7
VS
Employee: per productive hour, approx. 1,600 a year · Felix: per hour of availability, 24/7 = 8,760 a year
Stella from €300 per month · instead of €475 · phone only, 10 pm to 8 am · up to 20 rooms from €180 per month

Introductory prices for contracts signed by 31/03/2027, valid for the agreed term. The regular list price applies afterwards.

FAQ

What hoteliers ask us.

Missing your question? Ask Felix. Or ask us: Get in touch.

How much does a digital employee for hotels cost?

Stella as Night Concierge from €300 per month instead of €475, Felix as Guest Relations Manager from €625 per month instead of €975. These are introductory prices for contracts signed by 31/03/2027. Properties with up to 50 rooms receive a further 20% off, up to 20 rooms 40%. For comparison: a full-time front desk employee costs around €40,000 per year. Basis: average front-desk salary per StepStone and meingehalt.net 2026, plus around 22% employer contributions. Hugo as F&B Manager costs €99 per kiosk and €79 per property for the FoodApp, each per month plus setup.

Can the AI really create bookings?

Yes. Felix checks availability and rates live in your hotel system and creates the booking directly. Critical actions such as cancellations are submitted for your approval.

Is this GDPR-compliant?

Yes. Data storage and hosting in the EU (Frankfurt), sensitive guest data encrypted with a separate key for each hotel. A data processing agreement is included as standard.

Does this replace my team?

No. Felix and Stella take over the phone and the routine questions, Hugo the sale of snacks and drinks. Your team gains time for the guests in the house. You decide what the digital staff may do and what stays your call.

Can guests get something to eat at night, too?

Yes, with Hugo, our F&B Manager. At the self-service kiosk in the lobby, guests buy snacks and drinks around the clock and pay by card, Apple Pay or Google Pay. In the room, the FoodApp shows which restaurants near the hotel are still delivering. Guests order and pay directly with the restaurant.

How long does setup take?

The connection to your hotel system takes minutes. From there it is usually a few days until go-live: teaching the knowledge, trial run, handover. You do not need your own IT for it.

Which hotel systems are supported?

Apaleo, Mews, protel (Planet) and Cloudbeds are live. 3RPMS, Swoppen and Oracle OPERA Cloud are in preparation. Missing your system? Talk to us, connecting it is often faster than you would think.

What happens when the AI gets stuck?

Felix hands over to your team, documents where things stand and honestly tells the guest that someone will follow up. Nothing is made up, nothing gets lost.

Which languages does Felix answer in?

More than 30, including English, German, Dutch, French and Spanish. Guests do not have to pick one, Felix recognizes the language from the first sentence.

Björn Ullrich, Co-Founder & CTO of HostUpp
Björn UllrichCo-Founder & CTO

Talk to us about your first digital position.

One conversation, 30 minutes, with a human. Together we will see whether HostUpp fits your hotel.

Open your free demo

No credit card, no setup.